We don't want to think about it, but each Los Altos, Cupertino, Mt. View or any Santa Clara County resident who drives or rides in a vehicle is potentially an accident victim. In the worst-case scenario, those people are unconscious and unable to communicate with CA rescue workers.
Rescue workers and police all around the South Bay are well aware of this difficulty, even if the rest of us don't stop to think about it. They can all recount stories of searching through glove compartments, pockets, wallets, purses and cell phone directories for a person's name and for contact information for someone who can help them get the person the medical care they need.
This contact information is critical in an accident because Santa Clara County medical workers need to know about allergies and potential drug interactions. Also, in CA, some medical treatments can't be provided without authorization or consent, and there can be insurance and billing issues if the person's medical care is not properly arranged.
ICE provides a solution for these concerns. ICE stands for In Case of Emergency and is a way for others to quickly identify emergency contacts in your cell phone.
Bob Brotchie, a paramedic from Cambridge, England, developed the idea for ICE in 2005. It soon spread around the globe. The system is simple, affordable and highly functional. Santa Clara County rescue workers can tell you that they can't always find purses and wallets at the scene of an accident. But these days, almost no one in CA goes anywhere without their phone.
To add ICE to your phone, simply put ICE in front of the names of those people who should be contacted in case you are in an emergency. For example, “ICE-Dad,” or “Ice-Deborah,” or “ICE-Dr. Mitchell.” Los Altos rescuers can quickly identify and access this information, saving valuable time. The only thing South Bay drivers have to do after that is to keep their contacts current. Every time you change the batteries in your smoke alarm, it is a good idea to double-check your phone and make sure your ICE cell phone numbers are up-to-date. Of course, we'd rather avoid an accident in the first place. It's good advice to keep up with preventive maintenance (we can help you with that at Allied Auto Works in Los Altos) and practice good car care and driving habits. Those can go a long way to keeping you safe on the road. Planning for the unthinkable helps your rescuers find the information they need quickly.
Let's put the world on ICE,
CAYENNE 
Allied Auto Works
2073 Grant Road
Los Altos, CA 94024
650.968.7227
http://www.alliedautoworks.com